Product Description
The content in Casino Marketing has been pulled from the author’s personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with … More >>
Casino Marketing: Theories and Applications
This book is devoid of any useful information. It has no meaninful statistics or analysis on anything related to actual Casino Marketing. All of them examples in the book are about different industries. The information that is provided is so basic it could be intued by anyone with half a brain. The book barely addresses mail marketing/player’s club and does so in a superficial and uninformative manner. Skip this book!! Rating: 1 / 5